How do you structure your team? What are the right talents and skill sets? How do you find the right people to fill these critical roles? All of these questions must be addressed early in the license application process. Many first-time operators underestimate the importance of developing their staff at the beginning, when, in fact, your staffing plan can determine whether or not you win a license. The New Roots Media team of cannabis consultants brings the knowledge and the connections to develop your staffing plan and find the right people to fill crucial roles.