Did you know that, according to eMarketer, one in four people worldwide are using social networks? That is 1.47 billion people. Many businesses are already switched on to the fact that they need to get found on social media. Many are failing, and only 12% of Facebook posts are ever seen by the target audience. The common story among all-too-many businesses is that social media marketing return on investment is poor. Yet social media marketing can generate incredible results when applied effectively. We will work with you to develop social media marketing campaigns that achieve and exceed ROI targets.
Engagement is the name of the game, and that is our strategy with this service. We help you by building up consistent and authentic brand messages that people can trust and will want to engage with. While many businesses have built social media profiles, it is arousing interest and securing customer engagement that motivates customers to take action that most have failed to achieve. We will make sure you get found on social media and that your potential customers sit up, pay attention and interact with likes, shares and follows.
We will review what you are already doing on social media, if anything, to see where successes have been achieved. Where no social media presence exists we will create a profile design that will attract your target market.
Next we will help you to devise the goals of your social media campaign. In some cases this may be to get potential customers to your website, and in others it will be to get them into your actual bricks and mortar location. Understanding your specific goals is critical to creating a social media campaign that can succeed.
Once goals are defined we work with you to develop branding messages that set you apart from the competition and which can be consistently applied. Our approach helps you to develop a strategy that activates engagement and interest from your potential customers. Of course we also tie this together with a search engine optimization approach that helps increase the visibility of your website in the search engines.
With our 360 Dashboard you will be able to keep track of your social campaigns and even monitor the the traffic you are getting via social platforms.
More recent to the digital marketing scheme is the rise of social media, including Facebook, Twitter, Instagram, and Pinterest.
Social media is alluring because so many consumers are there. It’s like a happening party where you can find people – including your prospective clients.
The issue tends to be that – like that party – people are not there because they want to hear a sales pitch. They want to connect with friends and family.
The trick with social media is to find ways to connect that don’t come across as solicitation. This makes social media marketing great for creating awareness and to use as a retention tactic for existing clients.